Kendrick Lamar Drops “Loyalty” Music Video With Rihanna

I’ve watched this like 20 times.

And I love it each more every time. Honestly, I don’t know which music video of Kendrick’s off the DAMN. album I like best now. I mean “Humble” was what brought Kendrick back, then came Don Cheadle and “DNA” and that was just as fire as Kendrick’s hair in “Humble”. He topped that with the vignette filled video for “Element” and now has broken all the boundaries with this sultry, special-effects-filled, masterpiece. Enjoy.